Transforming a Print Report into an Inclusive Web Experience

Examine the translation of an annual print brochure into a dynamic and accessible web experience, showcasing the College of Education’s achievements to peer institutions, major donors, and the general public, leveraging cutting-edge tools and design for optimal performance and accessibility.

The Challenge

  • High-profile nature: The project is driven by the latest release of the US News & World rankings, making it last-minute and high-stakes.
  • Tight timeline: The project had a very tight timeline from receiving the PDF to finalizing the website, with multiple stages of design, review, and implementation compressed into a few weeks.
  • Coordination and communication: Ensuring smooth communication and coordination among team members (designers, developers, communication team) throughout the project.
  • Initial website translation limitations: Previous translation of the PDF to a stand-alone website was accessible and mobile-friendly but lacked a full browsing experience.
  • PDF to web conversion issues: Difficulty in finding an optimal way to present the PDF online, with previous attempts (Issuu, direct PDF upload, splitting into single pages, IFraming) resulting in poor user experience on smaller screens and accessibility problems.
  • Integration of new tools and technologies: This year involved integrating Toolkit 3.0, redesigning with Figma, and rewriting the 11ty backend, which required significant effort and coordination.

Design Considerations

Lighthouse Reports

Mobile

Desktop